Business Co-creation
The ideas are there.
The decisions are not.
When validation is loosely designed,
the evidence for the next decision does not come together.
We increase how often you decide,
and work alongside you hands-on
until it stands up as a business.
Contents
- 01Why nothing gets decidedWith too few decisions, there is no way back when a call is wrong
- 02What we deliverEvidence you can decide on, and a path to execution
- 03What changesFour things that follow from working together
- 04Cost and structureA support fee, or a share of the outcome
- 05Four phasesFrom concept to growth
- 06FAQStarting phase and duration
- 07ContactStarting with a review of the themes
Four-part series
- 01Process Improvement & Standardization (BPR)Structure
- 02AI Adoption & Implementation (AX / DX)Apply
- 03Business Execution (BPO)Operate
- 04New Business & Venture Development (Incubation)Create
There are too few
decision points.
If you validate everything at once and decide only once,
there is nowhere to return to when you are wrong.
Not impressions,
but evidence to decide on.
We separate what has been confirmed
from what is still unknown, and hand over both.
Key deliverablesIn a form that lets you decide the next move.
- Business hypothesis mapCustomer, problem, value and revenue on one page
- Customer validation reportInterviews and evidence for decisions
- Business modelRevenue structure and the team required
- Execution planMilestones, KPIs and risks
Once we work together,
what actually changes.
What increases is not the number of ideas,
but the number of decisions you can make.
-
Corporate planning
Ideas become questions you can decide on
We turn intuitive ideas into testable questions and evidence for decisions.
-
New business
The reason customers choose you becomes clear
Interviews and prototypes identify the problem that actually needs solving.
-
CEO office
Continue, change or stop, decided sooner
Short validation cycles create more decision points, so a wrong call costs less.
-
Business units
The people to execute are in place
We connect corporate, regional and expert resources to form a team that can execute.
Work alongside you,
or share the outcome.
If you want to narrow the theme
Concept & Hypothesis
Custom quote
Short-term
We put the opportunity and hypotheses into words and decide what to test first.
Talk to usIf you want to move from validation to launch
End-to-end Support
Support fee
Mid- to long-term
We work alongside you through customer validation, business design and launch.
Talk to usIf you want to own the business together
Joint Business
Revenue share / JV
Designed case by case
Sharing the outcome, we commit to launching and growing the business.
Talk to us* Each engagement is designed individually according to the theme and scope of validation. Consultation on the structure and estimates are free of charge.
From concept
to growth.
You can join at any stage. Validation may already be under way,
or you may be just short of launch.
- Concept
We put the opportunity and hypotheses into words and define what to validate.
- Validation
We test customer and market response and update the hypotheses.
- Launch
We set the revenue model and delivery structure, and launch the business.
- Growth
We improve on execution data and grow it into a model that can be rolled out.
Duration varies with the theme and the scope of validation. From short-term hypothesis validation to mid- and long-term support, each engagement is designed individually.
Frequently asked questions.
At what phase can you start supporting us?
Whatever the stage — theme exploration, the idea stage, validation already under way, or preparing for launch — please get in touch.
Which industries do you work with?
We are not limited to particular industries. We design by combining the resources of a company or a region with market opportunities.
How long does an engagement usually last?
It depends on the theme and the scope of validation. From short-term hypothesis validation to mid- and long-term support, each engagement is designed individually.
How much does new business support cost?
Concept work and hypothesis structuring are quoted individually; support from validation through launch is charged as a support fee; and where we take on the business together, revenue share or a joint venture can be arranged. Consultation and estimates are free.
Can we talk to you even if we have no business idea in-house?
Yes. We can start with theme exploration that brings together your own resources, your customer touchpoints and market opportunities. Rather than increasing the number of ideas, we help you narrow them down to questions you can actually decide on.
How is the team structured?
Nouma normally joins your business lead and a small team as a hands-on member. We do not simply carry out research or prepare documents on your behalf; we work alongside you through customer validation and business design.
What do you want
to find out now?
We start by reviewing your themes: the questions to test first,
and how the first round of validation would proceed.
Consultation and estimates are free of charge.